Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch
Автор: MAAS Marketing
Загружено: 2026-02-18
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This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, / ashsinclair is joined by / lorinileshofmann (author of The 8 Levers of EdTech Transformation) and / dr-serena-gonsalves-fersch-flpi-a23589 (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform.
Together, the trio unpacks:
The 8 levers of effective EdTech transformation
The “leavers” - ie, things we desperately need to bin
Why being data-informed trumps being data-obsessed
What marketing, memory, and a badly-behaved agent called Sven have in common
And why context, not content, is what really matters
If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you. RESOURCES:
https://www.amazon.co.uk/gp/product/B...
/ @aleadersguidetofuture-re-zn8pv
https://www.maas-marketing.co.uk/educ...
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