What Makes a Marketing Campaign Work
Автор: The Neil Wilkins Podcast
Загружено: 2025-12-12
Просмотров: 6
Описание:
"Behind every great campaign is structure, clarity, and purpose."
This session breaks down the key building blocks of an effective marketing campaign, from goal-setting to creative execution and measurement.You’ll see how ideas move from strategy to delivery, with practical steps and examples you can apply to your own projects.
Learning Outcomes
By the end of this webinar, participants will be able to:
Identify and define campaign objectives that align with business goals.
Segment and understand target audiences.
Develop clear, persuasive messaging.
Select appropriate media and channels.
Plan timings and budgets effectively.
Measure campaign performance using meaningful KPIs.
More content like this at Cambridge Marketing College http://marketingcollege.com
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