AI Strategy for Marketers
Автор: The Neil Wilkins Podcast
Загружено: 2026-01-09
Просмотров: 4
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AI Strategy for Marketers
“Moving from tools and tactics to alignment, value, and outcomes.”
This session helps marketers understand how to approach AI strategically, not opportunistically. It focuses on where AI genuinely adds value, where it does not, and how to align AI use with marketing objectives and wider business outcomes.
Why AI Needs Strategy, Not Just Tools
Many organisations adopt AI tactically without clarity on purpose
This leads to fragmented use, duplicated effort, and limited impact
Strategy ensures AI supports outcomes, not activity.
More webinars and content like this at Cambridge Marketing College http://marketingcollege.com
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