In The Shop with Beth Hill: NADA 2026 Recap
Автор: The Shop by FordDirect
Загружено: 2026-03-11
Просмотров: 6
Описание:
NADA 2026 was a milestone moment for The Shop by FordDirect.
In this session of In the Shop, Beth Hill, COO of The Shop, shares a behind-the-scenes recap of the company’s first year exhibiting at NADA — what stood out, what dealers asked most, and what the experience validated about the marketplace model.
From brand awareness and booth traffic to vendor demos and dealer conversations, Beth reflects on both the quantitative and qualitative ROI of being at the industry’s largest event. She also discusses:
• The most common dealer questions about The Shop
• Where dealers get stuck when selecting and onboarding vendors
• How curated, vetted solutions reduce friction and create peace of mind
• Real dealer success stories, including Amazon Business Prime enrollment and commercial solutions
• How dealer feedback is shaping the platform’s future enhancements
At its core, The Shop is built on three principles: Dealers First, Integrity, and Excellence. This conversation reinforces why a trusted, curated marketplace is resonating with Ford and Lincoln dealers across the country.
Learn more about The Shop at www.theshop.com.
Subscribe for more conversations with trusted partners helping dealers run smarter, drive growth, and stay ahead in a changing market.
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