NADA 2026: Conversation with Ken Luna from Gather

Описание: Fraud prevention in automotive retail is often reactive. But what if it could be proactive—and guaranteed?

In this conversation, The Shop sits down with Ken Luna of Gather Technologies to discuss one of the most overlooked risks in dealership operations: identity verification and insurance validation.

Many dealerships believe scanning a driver’s license or reviewing an insurance card is enough. But with more than $2 billion in industry losses tied to synthetic fraud, the cost of assumption can be significant—and when a vehicle is lost, the dealership is often left holding that loss.

Gather Technologies, a preferred vendor of The Shop powered by FordDirect, takes a different approach. Through biometric identity verification in partnership with CLEAR and real-time insurance validation, Gather ensures customers are who they say they are before a vehicle leaves the lot. And if a verified fraudster results in a loss, Gather stands behind its process with a financial guarantee.

Beyond fraud protection, the platform integrates directly into dealership CRM systems—ensuring clean, verified customer data flows seamlessly into operations without manual insurance calls or intrusive questioning that could jeopardize the deal.

In this video, you’ll learn:

Where traditional ID and insurance checks break down

Why “we’ve never had a problem” is not a protection strategy

How verification can happen without disrupting the customer experience

How Ford dealers can access preferred pricing through FordDirect

Risk does not announce itself. The question is whether your dealership is protected before exposure occurs.

Discover how Gather Technologies inside The Shop is helping Ford dealers strengthen protection, improve operational efficiency, and reduce preventable loss.

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