SEO Isn’t the Value: Customer Connection Is (with Crystal Ortiz) Simple and Smart SEO Podcast

Описание: In this episode of *The Simple and Smart SEO Show*, I’m joined by **Crystal Ortiz**, digital marketing consultant and educator, for a refreshing, honest conversation about where SEO goes wrong, and how to bring it back to what actually matters: PEOPLE 💛

We talk about why SEO and AI can’t replace customer experience, how basic business fundamentals impact visibility, and why great marketing always starts with genuine human connection.

If you’ve ever felt like SEO advice sounds robotic, overwhelming, or disconnected from real customers — this episode is for you.

👇🏽 Here’s what we cover:

➡️ Why SEO isn’t the value — customer connection is 🤝
➡️ How bad checkout experiences silently kill conversions 🛒
➡️ Where SEO & content drift away from real people (and how to fix it)
➡️ Using AI as a TOOL, not the boss 🤖
➡️ Why creativity has always been part of good SEO 🎨

⏱️ TIMESTAMPS:

00:00 – Welcome + Meet Crystal Ortiz 🎉
02:00 – Teaching, SEO & why educators make great marketers
03:45 – A customer experience that built real trust
06:45 – “Basic business stuff” that impacts SEO
08:20 – Where SEO & content lose customer connection
10:30 – AI in SEO: helpful tool or harmful crutch?
13:20 – Over-optimizing systems vs serving people
14:45 – Why SEO has never been robotic
16:00 – Final thoughts: creativity, connection & visibility

💡 KEY TAKEAWAYS:

✨ SEO works best when it reflects real human needs
✨ Customer experience impacts rankings and revenue
✨ AI should support strategy — not replace thinking
✨ Visibility grows when people feel seen and understood

SEO Isn’t the Value: Customer Connection Is (with Crystal Ortiz) Simple and Smart SEO Podcast

🙌🏽 LISTENER ACTION STEPS:

1️⃣ Audit your own customer journey — can someone actually buy easily?
2️⃣ Look at your content and ask: Who is this really for?
3️⃣ Use SEO + AI to clarify your message — not flatten it

👩🏽‍💻 ABOUT THE HOST:

Hi, I’m Crystal Waddell — SEO educator, visibility strategist, and host of *The Simple and Smart SEO Show*. I help creative entrepreneurs and Shopify sellers build sustainable visibility without burnout.

Follow me for Shopify tips and tricks to build a better website!

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👉🏽 Learn more at SimpleAndSmartSEO.com

📲 CONNECT WITH ME:

📸 Instagram: @simpleandsmartseo
🎧 Podcast Hub: SimpleAndSmartSEO.com/best-seo-podcast
🌐 Website: SimpleAndSmartSEO.com

📝 DISCLAIMER:

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