'Chichwa,' a market borne out of the strains of the pandemic
Автор: Mobile Journalism Africa
Загружено: 2022-11-03
Просмотров: 55
Описание:
Lakehub, a local tech start up, developed an e-commerce platform dubbed Chichwa (dholuo word meaning “our market”), which allows businesses to engage in online trade, targetting traders in fresh produce, second-hand clothes mitumba, Artisan and Kibanda food vendors. At no cost, 631 traders have been onboarded on the platform that was launched in June 2022.
The project is specifically targeting women, according to LakeHub, Kenya has one of the highest internet penetration rates in Africa and there’s still a big disparity between male and female internet usage, despite the fact that women represent more than half the Kenyan population, and also make up the majority of informal traders.
This publication was produced with the financial support of the European Union. Its contents are the sole responsibility of Laura Otieno and do not necessarily reflect the views of the European Union.
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