PartnerTap: Unlocking the Power of Ecosystem Co-Selling

Описание: In this episode of Channelnomics’s The Network Effect, host Larry Walsh sits down with Cassandra Gholston, CEO and Co-Founder of PartnerTap, to explore the intricacies of partner ecosystems and the challenges of co-selling. Cassandra shares her journey from a sales professional to a technology innovator, revealing the inspiration behind PartnerTap and its mission to transform account mapping and collaboration. They dive into the three essential elements of successful ecosystems—opportunity, trust, and monetization—and discuss how to navigate the complexities of data sharing without compromising partnerships. Cassandra offers insights on driving alignment between partners, implementing effective sales plays, and preparing for the evolving role of AI in sales. Tune in to discover how PartnerTap is empowering organizations to unlock new growth opportunities by enabling safer, more strategic collaboration.

Follow us, Like us, and Subscribe!
Channelnomics: https://channelnomics.com/
LinkedIn: https://bit.ly/2NC6Vli
X (formerly Twitter): https://x.com/Channelnomics

For more information about PartnerTap, visit: www.partnertap.com

About Larry Walsh:
LinkedIn: / lmwalsh2112
X (formerly Twitter): / lmwalsh_cn
Official Bio: https://channelnomics.com/team/larry-...

About Cassandra Gholston
LinkedIn:   / cassandragholston  

The Network Effect is a production of Channelnomics, a brand of 2112 Enterprises LLC

Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. 

© 2112 Enterprises LLC