How to 3x your Hamper Business this Diwali! Ft. Chef Mehak

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This episode features Mehak Narula, the creative mind behind "Studio Baked by Mehak," a business known for its unique hampers that combine edible and non-edible items. Each gift is designed to be special, catering to different tastes and ensuring that the recipient has something they can keep forever. This thoughtful approach has made her hampers a favorite for many.

Mehak's love for food started early, growing up in a family that loved cooking. She began her food journey with a popular Instagram page called Foodgasm while working a full-time job. Her interest in baking led her to take a professional course, although she never planned to make it her career. At first, she promoted her baking on social media and offered weekend baking classes. However, when the COVID-19 pandemic hit, she had to stop her classes, which made her realize she needed a change. She took a bold step, quit her job, and soon after, started "Studio Baked by Mehak."

Mehak's motto, "say yes, figure it out later," has helped her succeed. She seizes opportunities and finds ways to tackle challenges with a positive attitude.

In this podcast, you'll hear about Mehak's journey in starting her own business, how she shifted from a stable job to entrepreneurship, and how she adapted during the pandemic. She shares valuable tips on succeeding in the hamper business, the importance of being open to opportunities, and how to create thoughtful gifts that people will love. Don't miss this chance to learn from an expert who turned her passion into a successful business.

TIMESTAMPS:
0:00 - Intro
2:20 - Introduction to Chef Mehak
2:43 - Background of Chef Mehak
5:34 - How did Chef Mehak decide to leave her full time job?
7:42 - Starting of Baked by Mehak
8:53 - Using the same recipe of brownie till date
9:29 - Story behind her first bulk order
13:01 - Initial challenges faced in first order
14:16 - How is the hamper business different from the bakery business
15:48 - Difference between a hamper business over the years
17:11 - Is hamper business still seasonal?
18:11 - Which category should we choose to start a hamper business
19:34 - Equipments and setup required to start a hamper business
21:17 - Story behind the biggest corporate order
22:25 - How to plan a team in the festive season
23:53 - Things the chef looks for in employees before hiring
24:51 - Planning the delivery of the biggest bulk order
26:11 - Experience with the 3rd party delivery partners
26:42 - How to deal with damaged hampers
27:53 - Combination of hampers that corporates like
29:48 - Things to keep in mind while choosing the packaging of hampers
31:45 - Vendors & how much quantity they accept
33:41 - Price of packaging
34:16 - Minimum shelf life of products
36:26 - Products with high shelf life
37:09 - How to educate consumers about shelf life
37:55 - Demand of healthy products in hampers
38:32 - Profit margins in the hamper business
40:03 - How to get your clients
41:40 - Minimum price of hampers
43:08 - Effect of the surge in chocolate price on the hamper business
44:32 - How to effectively deliver the products
47:09 - Mistakes new people make in bulk orders
49:30 - How to price festive hampers
50:45 - Course on hamper business by Chef Mehak
53:31 - Things nobody talks about in bulk baking business
54:05 - How would Chef Mehak start her hamper business in 2024
55:29 - What is Mekabi?

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