Super Bowl Ad Strategy: Comcast & Xfinity’s First National Spot | The Harris Poll at SPORT BEACH
Автор: The Harris Poll
Загружено: 2026-02-23
Просмотров: 10
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From the SPORT BEACH Clubhouse at Super Bowl LX, The Harris Poll’s Jeff Morrill sits down with Comcast’s VP of Brand Marketing Dustin Hayes to break down the strategy behind Xfinity’s first national Super Bowl ad.
In this conversation, they discuss how brands can maximize major sports moments through cultural relevance, iconic IP, and multi-channel activation that extends far beyond game day. The discussion explores why Super Bowl campaigns increasingly require week-long momentum, how Comcast leveraged Jurassic Park to drive fan engagement, and why authenticity still matters in an era of AI-driven marketing.
They also unpack how the campaign came to life across Peacock, social platforms, and real-world activations throughout San Francisco, and what today’s marketers should understand about the evolving sports marketing landscape.
As media continues to fragment, tentpole events like the Super Bowl remain powerful drivers of brand awareness — but only when brands activate strategically.
#superbowllx #sportbeach #sportsmarketing #advertisingstrategy
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