OOH Is Having a Moment: John Gerzema & Anna Bager (OAAA) at CES 2026 | Stagwell Content Studio
Автор: The Harris Poll
Загружено: 2026-02-09
Просмотров: 5
Описание:
At CES 2026, Harris Poll CEO John Gerzema joined OAAA CEO Anna Bager in the Stagwell Content Studio to discuss why IRL experiences are winning and why out-of-home (OOH) and digital out-of-home (DOOH) advertising are having a moment.
As Gen Z and younger consumers experience digital fatigue, OOH and DOOH advertising are driving real-world engagement and action, not just awareness. New data from The Harris Poll shows outdoor advertising is increasingly influencing consumer behavior and purchase decisions.
In this conversation, John Gerzema and Anna Bager explore how physical and digital experiences converge, why IRL marketing resonates more with younger audiences, and what brands should know about the future of out-of-home media.
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
