Ep. 12 | How to Nudge Smarter, Greener Choices: Dr Mario Herberz on Behavioral Science & EV Adoption

Описание: How can small changes in the way choices are presented lead to big sustainable decisions in the long term? Welcome to Ep. 12 of The Persuasive Mindset Podcast where Dr. Mario Herberz, Postdoctoral Researcher and Lecturer at the University of Geneva, explains the power of nudging, choice architecture, and behavioral science in everyday life and sustainability. Drawing from his PhD research on electric vehicle (EV) adoption, Dr. Herberz shows how understanding cognitive biases can help individuals and policymakers encourage greener, smarter decisions.

🔹 What You’ll Learn:
• What nudging really means and how it works
• The concept of choice architecture and its real-world impact
• Why people hesitate with electric vehicles (compatibility bias explained)
• How behavioral science influences sustainable mobility
• The role of persuasion in research and policy
• Practical career advice for students and junior academics entering the field of behavioral science

🌱 Chapters
00:00 Intro + What Is Nudging? – Behavioral science & daily decision-making
05:17 Choice Architecture Explained – Evolution of behavioral interventions
07:14 Electric Vehicle (EV) Research – Compatibility bias & real-world policy impact
15:21 From Psychology Student to Geneva PhD – How Dr. Herberz discovered the field
19:12 Researcher vs. Activist – Balancing science, persuasion & impact
23:22 Reaching Broader Audiences – Best conferences & communication tips
26:44 Persuasion in Behavioral Science – Does it belong in research?
28:58 Final Advice for Students – How to start a career in behavioral science

📖 Read the full interview: persuasivediscourse.com/post/nudging-smarter-choices-mario-herberz-on-behavioral-science-sustainable-decision-making-persuasi
📆 Recorded: May 7, 2025
Podcast Host: Dr. Sorina Matthey de l'Endroit
Music: Ignatius Calabria

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