Ep. 13 | How to Align Principle with Profit | Dr. Dorothée Baumann-Pauly on Business & Human Rights

Описание: Can business be both profitable and truly responsible? Welcome to Ep. 13 of The Persuasive Mindset Podcast where Dr. Dorothée Baumann-Pauly, Director of the Geneva Center for Business and Human Rights (University of Geneva) and Research Director at New York University Stern Center for Business and Human Rights, explains how companies can integrate human rights into core operations. Through real-world case studies on cobalt mining in the Congo, sustainable rubber in the Amazon, conflict diamonds, and sustainability-linked loans, she shows practical, scalable models that align profit with principle.

🔹 What You’ll Learn
• Why human rights due diligence is becoming non-negotiable
• How case studies drive real corporate change (Trafigura, Decathlon, VEJA, ABN AMRO, HB Antwerp)
• The power of storytelling + strategic partnerships in persuasion
• How to conduct credible field research in high-risk supply chains
• Why Switzerland is a global hub for responsible business
• Career advice for students and junior professionals wanting to work at the intersection of business ethics & human rights

🌱 Chapters
00:00 Intro + Current Roles – University of Geneva & NYU: How to translate academic research into real-world impact
03:29 Why Business Ethics Needs Real-World Outcomes
06:32 Understanding Cobalt Mining in the Congo – Child labor, responsible sourcing, & corporate influence
11:20 How Case Studies May Change Company Behavior
15:52 Real Examples Dr. Dorothée Baumann-Pauly Has Researched – Decathlon, VEJA (Amazon rubber), Trafigura, ABN AMRO, HB Antwerp
17:11 How to Align Business Profit & Principles – Process, reliability, scalability of case studies
24:17 Insights on How to Conduct Research Interviews & How to Publish Strategically – Understanding one's target audience
27:23 Working in Geneva & New York – Advantages of being based in Switzerland
30:39 The Role of an International Upbringing on Dr. Baumann-Pauly's Career Path – From Germany to global advocate
33:36 Teaching Business & Human Rights – Insights on teaching craft and public speaking
35:26 The Use of Persuasion in Ethical Business – Storytelling, alliances, moral courage
36:55 Key Skills Needed in Dr. Baumann-Pauly's Field & Her Upcoming Research
40:02 Final Advice for Students & Junior Professionals – How to enter and excel in the field of business & human rights

Read the full interview: persuasivediscourse.com/post/aligning-principle-with-profit-dr-doroth%C3%A9e-baumann-pauly-on-business-human-rights-ethical-leade
Recorded: June 18, 2025
Podcast Host: Dr. Sorina Matthey de l'Endroit
Music: Ignatius Calabria

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