Product-Market Fit: Validate Concepts, Pricing, and Features | Webinar Recording

Описание: Everyone talks about product-market fit (PMF). But how do you know when you’ve actually hit it — especially in fintech, where users are picky, trust is fragile, and switching costs are high? Price doesn’t kill a product; mismatch between price and value does.

✅ On April 24, Andriy Gubynskyi was talking about what it really takes to reach PMF in fintech. “Product-Market Fit in Fintech: Validate Concepts, Pricing, and Features with Research” is a hands-on session about using evidence to guide your product.

✔ Andriy Gubynskyi, CX/UX Consultant, EBRD Star Venture Program Mentor, MBA, Visiting Lecturer in CX & Innovation Management, and CEO of Craft Innovations. Over 5 years experience of with banking and fintech industry. Andriy helps product teams validate ideas early and avoid the “build trap” before it’s too late.

💡 You will learn:
— What PMF really means in fintech and banking
— How to test product concepts before going to market
— Price testing methods: Van Westendorp, Gabor-Granger, etc
— Understanding user needs: qualitative vs. quantitative research
— Using KANO and conjoint analysis to prioritize features that matter
— Practical tools, metrics, and frameworks to build with confidence