EP#51 From the Trenches & On The Road with Mitch Simmon

Описание: Channel managers don’t win from their inbox. They win in the field.

In Episode 51 of Channel Surfers, Jeff Lennon and John McCabe welcome Mitch Simon — a seasoned channel sales leader and true road warrior — to break down what partner success really looks like.

Mitch shares how he moved from a long sales career into channel leadership and why being present is the ultimate differentiator. While many vendors try to manage relationships from behind a screen, Mitch makes the case for intentional travel, structured partner meetings, and showing up with purpose.

This episode is packed with practical insight for channel managers, partner leaders, and alliance directors who want to drive real pipeline — not just “chug and hugs.”

In this episode, we cover:

Why trust is the foundation of every successful partnership

How to structure partner sync meetings for real outcomes

Why most account mapping is done wrong (and what to do instead)

How to coach reps without micromanaging

The underrated leadership habit that fuels partner success

Mitch also shares his approach to planning travel, aligning expectations, and empowering partners to sell confidently — all while keeping communication clear and consistent.

If you care about making the channel more effective, more human, and more future-ready, this conversation is for you.

👉 Like, comment, and subscribe for more no-fluff insights from operators in the trenches.
👉 Drop a comment: What’s the best lesson you’ve learned on the road?