China announces its presence on Times Square

Описание: (3 Aug 2011)
AP Television
New York City, USA - August 1, 2011
1. Tilt down Xinhua electronic sign
2. Mid of Xinhua News Agency electronic sign on Times Square, New York
3. Pan from people taking pictures to wide of Times Square
2. Mid of Xinhua sign coming on
New York City - July 29, 2011
5. SOUNDBITE (English) Gary Singer, CEO of Buyology Inc.:
"You''re paying a lot of money to be on Times Square, and you''re doing it for reasons beyond just the normal metrics. You''re doing it for the sense of what you impart on people and what Xinhua is going to accomplish with that billboard is people are going to feel them as a powerful brand, not just think of them as a powerful brand."
New York City - August 1, 2011
6. Wide of Times Square, New York
7. Mid of cars driving through Times Square
8. Pan of Xinhua sign
9. Tilt up Xinhua sign
10. Mid of Coca-Cola sign
11. Pull out of Kodak sign
12. Mid of Toshiba and TDK signs
13. Mid of CNN sign
14. Mid of McDonald''s sign
New York City - 29 July 2011
15. Pull out of Gary Singer walking through Times Square
16. SOUNDBITE (English) Gary Singer, CEO of Buyology Inc.:
"I think Times Square is the centre of the commercial world and I think what Xinhua is doing is really putting itself on the world stage and putting it in the company of people like Coca-Cola and TDK. And what they''re doing is making their brand feel a lot bigger than it is."
New York City - 1 August 2011
17. Pull out from Toshiba sign to wide of Times Square
18. Wide of Disney sign
19. Close of Disney sign
20. Mid of Bank of America sign
21. Pan of Times Square
22. Tilt up signs to LG display
New York City - 29 July 2011
23. Mid of Brian Turner walking through office
24. SOUNDBITE (English) Brian Turner, President of Sherwood Outdoor:
"Typically these signs are all long-term commitments. Typically 10-year deals and actually once they secure their sign locations they also typically keep them and they never give them up. In fact Coca-Cola, who is at 2 Times Square, they have been at that actual sign location since 1932."
New York City - 1 August 2011
25. Pan from photographer to Xinhua employees watching sign being lit up
26. Various of Xinhua employees looking up
New York City - 29 July 2011
27. SOUNDBITE (English) Brian Turner, President of Sherwood Outdoor:
"We''re the biggest economy in the world and it is a great place for them to increase their business in a very large way. The United States market is largely untapped for them. So we expect actually many more companies to follow Xinhua''s lead."
New York City - 1 August 2011
28. Mid of woman taking picture of signs in Times Square
29. Mid of man taking pictures in Times Square
30. Pan of Times Square
31. Mid of Hyundai sign
32. Wide of Times Square
33. Close of American flag
New York City - 29 July 2011
34. SOUNDBITE (English) Gary Singer, CEO of Buyology Inc.:
"I think that people come to Times Square to feel the vitality of America and feel the vitality of commercialism. And I think that Xinhua is putting itself smack in the centre of that. I think this is a continuation of what China started with the Olympics. They spent a lot more money than they''re spending on this sign to get recognised by the world as a world power, and beyond politics a world commercial power, and this is just a logical next step."
New York City - 1 August 2011
35. Pull out of Xinhua sign to wide of Times Square
LEAD IN:
China''s state news agency has joined the world''s biggest brands, with an advertising billboard in New York''s Times Square.
STORYLINE:
The Chinese have arrived - in a blaze of glory.

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