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Meet a Times Square Billboard Mogul
Автор: AdAge
Загружено: 2008-08-14
Просмотров: 4944
Описание: NEW YORK (AdAge.com) -- Despite downturns and disruptions in other media, outdoor advertising continues to grow as one of the industry's true bright spots. This interview with Richard Schaps, CEO of Van Wagner Communications, takes a look at the state of the billboard business which may soon be using new digital sign technologies to lure advertisers away from newspapers. Van Wagner, which has estimated annual revenues of $250 million, manages many signs in Times Square as well as hundreds of other billboards across New York.
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