The one about Steve Jobs’s two words strategy, the Facebook outage and the film Jaws – TG55

Описание: The one about Steve Jobs’s two words strategy, the Facebook outage and the film Jaws – TG55 with Roger Edwards and Pascal Fintoni.

Welcome to the fifty fifth episode of Two Geeks and a Marketing Podcast, feel free to watch the whole episode or fast-forward to your preferred segment:

00:00:00 Introduction
00:01:41 In the News
00:10:24 Content Spotlights
00:21:41 Marketing Tech and Apps 
00:29:42 This Week in History
00:34:14 Creator Shout Outs
00:38:43 Film Marketing

👋 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻
Here are your hosts, Roger and Pascal.

📰 𝗜𝗻 𝗧𝗵𝗲 𝗡𝗲𝘄𝘀
A selection of announcements and news releases from the world of marketing and technology that caught our attention.

🏆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁𝘀

ROGER: Steve Jobs Stole His Best Idea Ever From Nike's Brilliant 2-Word Marketing Strategy: Aspirational brands talk about people, not products by Jason Aten, Inc. https://www.inc.com/jason-aten/steve-...

PASCAL: Facebook not working will be a case study for social media managers in how to maximize Brand Twitter by Jeff Beer for fastcompany.com https://www.fastcompany.com/90683100/...

🛠️ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵 𝗮𝗻𝗱 𝗔𝗽𝗽𝘀

ROGER: It’s all about writing:

Werdsmith: https://werdsmith.com/

Writing Space: https://apps.apple.com/us/app/writing...

PASCAL: It’s all about bringing new life to your photos and videos

CapCut Video & Photo Editor – animated your photos with music, 3D rendering and much more:

For Android https://play.google.com/store/apps/de...

For iPhones https://apps.apple.com/us/app/capcut-...

InstaQuote Editor - Create great looking online Quotes for your website and social media marketing:

For Android https://play.google.com/store/apps/de...

For iPhones https://apps.apple.com/us/app/instaqu...

📺 𝗧𝗵𝗶𝘀 𝗪𝗲𝗲𝗸 𝗶𝗻 𝗛𝗶𝘀𝘁𝗼𝗿𝘆
Our selection of historical events and anniversaries from the world of science, technology and popular culture.

📣 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗦𝗵𝗼𝘂𝘁 𝗢𝘂𝘁𝘀

ROGER: Jo Miller, Andrew Wibberley and Katie Crook-Davies for the IP Awareness Week: https://iptf.co.uk/about/who-we-are/

PASCAL: David Dunn, CEO of Sunderland Software City, Chair of UK Tech Cluster, launched a shout out series on LinkedIn to highlight digital tech companies in the #northeast

  / ddunn1_dontyne-job-description-activity-68...  

🎬 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

JAWS 1975

When a killer shark unleashes chaos on beach community off Long Island, it's up to a local sheriff, a marine biologist, and an old seafarer to hunt the beast down.

Director: Steven Spielberg

Writers: Peter Benchley (screenplay) Carl Gottlieb (screenplay)

Stars: Roy Scheider Robert Shaw Richard Dreyfuss

A masterclass in suspense, story-telling and characterisation, Jaws still mesmerizes audiences nearly 50 years after its release and launched the career of Steven Spielberg into orbit.

The marketing was a masterclass too, involving a simple but iconic poster, a book tie in and media/PR tour plus a series of TV slots.

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About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.