The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129

Описание: The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 with Roger Edwards and Pascal Fintoni.

#contentmarketing #marketingstrategies #AIsummaries #videotools #filmmarketing #frightnight

00:00:00 Introduction
00:02:44 In the News
00:15:36 Content Spotlights
00:32:24 This Week in History
00:40:41 Marketing Tech and Apps
00:47:05 Film Marketing

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The shownotes for episode 129:

👋 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻
Here are your hosts, ‪@RogEdwardsTV‬ and ‪@PascalFintoni_on_YouTube‬

📰 𝗜𝗻 𝗧𝗵𝗲 𝗡𝗲𝘄𝘀
A selection of announcements and news releases from the world of marketing and technology that caught our attention

🏆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁𝘀

ROGER: Why Most Strategy Sessions Fail, and How the Best Ones Get It Right by Dev Patnaik in Forbes: https://www.forbes.com/sites/devpatna...

PASCAL: In Graphic Detail: How AI search is changing brand visibility by Sam Bradley for DigiDay.com: https://digiday.com/marketing/in-grap...

📺 𝗧𝗵𝗶𝘀 𝗪𝗲𝗲𝗸 𝗶𝗻 𝗛𝗶𝘀𝘁𝗼𝗿𝘆
Our selection of historical events and anniversaries from the world of science, technology and popular culture.

🛠️ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵 𝗮𝗻𝗱 𝗔𝗽𝗽𝘀

ROGER: It’s all about video tools for business efficiency:

Loom: https://www.loom.com/
Vidyard: https://www.vidyard.com/

PASCAL: It’s all about creating ‘real’ marketing campaigns:

Pretty Funnels https://www.prettyfunnels.com/ A drag-and-drop funnel builder to help marketers, startups, freelancers and small business teams map, visualise and optimise their digital marketing journeys

LucidChart https://www.lucidchart.com/pages combining diagram and flowchart tools for visualising marketing campaigns, funnels, workflows and team processes.

🎬 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

FRIGHT NIGHT (1985)

Directed by: Tom Holland (Class of 1984, Psycho II, Child’s Play 1988, Thinner 1996)

Written by: Tom Holland

Cast: Roddy McDowall, Amanda Bearse, Chris Sarandon, William Ragsdale, Stephen Geoffreys as Edward "Evil Ed" Thompson

We look at the marketing of Fright Night, particularly the debate about the Trailer that the Director felt didn’t represent the film properly. The trailer presented it is a a gory horror movie, when in fact it was also a comedy, drama and teen romance feature. Did they originally miss out on a wider audience because of this mistake?

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About Two Geeks and A Marketing Podcast

A video and audio magazine hosted by Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger Edwards is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective, He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal Fintoni is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster

Please subscribe and leave comments and suggestions in the usual places.

Listen to the podcast: https://two-geeks-marketing-podcast.c...

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/