Artificial Intelligence for Marketing:… by Jim Sterne · Audiobook preview

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Artificial Intelligence for Marketing: Practical Applications
Authored by Jim Sterne
Narrated by Gary Allan Poe

0:00 Intro
0:03 Artificial Intelligence for Marketing: Practical Applications
0:35 Foreword
7:49 Preface
10:48 CHAPTER 1: Welcome to the Future
1:07:12 Outro

#jimsterne #artificialintelligenceformarketingpracticalapplications

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BOOK DESCRIPTION

This book walks you through the "need–to–know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.



Simple illustrations clarify complex concepts, and case studies show how real–world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:



● Speak intelligently about Artificial Intelligence and its advantages in marketing



● Understand how marketers without a Data Science degree can make use of machine learning technology



● Collaborate with data scientists as a subject matter expert to help develop focused–use applications



● Help your company gain a competitive advantage by leveraging leading–edge technology in marketing



Artificial Intelligence and Machine Learning provide a data–driven basis for more robust and intensely–targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

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ABOUT THE AUTHOR

Jim Sterne is an international speaker on electronic marketing and customer interaction. He is the producer of the international eMetrics Summits www.emetrics.org and is the cofounder and current Board Chair of the Digital Analytics Association www.DigitalAnalyticsAssociation.org.


Gary Allan Poe has appeared with numerous Shakespeare festivals, in New York, Connecticut, Rhode Island, and Maine. A graduate of the American Academy of Dramatic Arts, Gary is a cofounder of the award–winning Oldcastle Theatre Company, established in 1972 in Bennington, Vermont.

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AUDIOBOOK DETAILS

Purchase on Google Play Books ►► https://g.co/booksYT/AQAAAEAMkl_SQM
Language: English
Publisher: Gildan Media
Published on: April 24, 2018
ISBN: 9781469097565
Duration: 11 hr, 11 min
Genres: Business & Economics / General, Business & Economics / Marketing / General, Computers / Business & Productivity Software / Business Intelligence, Computers / Business & Productivity Software / General, Computers / General