The Power of Authentic Branding
Автор: The Woman's Club at the Bolling Haxall House
Загружено: 2026-02-17
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FEBRUARY 16, 2026 – Speaker: Kelly O’Keefe and Matt Williams
The Power of Authentic Branding
Chair: Frazier M. Armstrong
The Brand Federation’s founding partner Kelly O’Keefe and managing partner and chief growth officer Matt Williams will explore why branding has become a central topic of conversation today. They will break down the key factors that shape brand perception and examine the critical link between branding and purpose. Through real-world examples from their work at Brand Federation, O’Keefe and Williams will illustrate how the strongest brands align their core values with company culture, customer experience and marketing communications. Along the way, they will share insights that businesses and nonprofits alike can apply to build more authentic, impactful brands.
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