Traffic and Conversion

Описание: When people think of traffic, they typically refer to it as “driving traffic.”

This is the way for us to get people to see our webpage, landing page – for a prospect to engage with our offer.

Traffic is how a business happens online. If there’s no one to see our offer, then there’s no one to convert.

So, the question is – “where do we get traffic, how to increase it and affect its behavior?”

Well, marketers refer to traffic in (3) different media channels
Paid Traffic
Earned Traffic
Owned Traffic

As tempting as it can be to pick a “favorite,” a complete content marketing campaign has a foundation built on all (3) media channels.

Check out this video, where we discuss these (3) media channels and how you can start utilizing them in your marketing strategy today!
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