Getting to Hell Yes! Live with Daniel French from Northpoint!

Описание: From Five to Forty: Daniel French on Why North Point Is Betting Everything on Leverage | Getting to Hell Yes

Daniel French, newly appointed CEO of North Point, is leading one of the most ambitious transformations in property management: going from 5 doors per person to 40 doors per person without burning out the team.

This isn't about working harder. It's about leverage. Centralization. Technology. Process.

"This space is in its operator era right now. We're in an era of operational excellence. This is the time."

🎯 IN THIS EPISODE:
→ The Five to Forty Thesis: How North Point is 8x'ing productivity through leverage, not heroics
→ Why scattered-site property management is harder than multifamily and why that creates the opportunity
→ North Point 2.0: What transformation actually looks like (not iteration; transformation)
→ The dual customer challenge: Keeping both owners AND residents at "hell yes"
→ Why systems thinking is the only competitive advantage that matters
→ Creative destruction: How to actively fire yourself every day to force innovation
→ Daniel's journey from nearly going bankrupt in 2008 to building a $2B multifamily operation

💡KEY INSIGHTS:

"Property management is a forgotten redheaded stepchild. It's the afterthought." But that's changing in 2025.

"Choose the right partners. Number one. Including your spouse."

"Your job on January 1st and December 31st should be two different jobs because you've been actively seeking to fire yourself on a day-by-day basis."

📊 DANIEL'S BACKGROUND:
• Nearly went bankrupt during the 2008 financial crisis (slept in vacant apartments, stood in court for his own evictions)
• Became CEO of a private equity firm that scaled to $2B AUM and 17,000 apartments
• Grew third-party management from 2,500 units to 18,000 units
• Now leading North Point through complete transformation of scattered-site, single-family, and small multifamily operations

🔥 WHY THIS MATTERS:

Lower-density property management is having its moment. The innovation that swept through large-scale multifamily is finally coming to the complicated, messy world of single-family and small portfolios.

The operators who embrace leverage, experiment fearlessly, and think in systems are going to define the next decade.

Which side of that transformation do you want to be on?

🎙️ ABOUT GETTING TO HELL YES:

Getting to Hell Yes explores how the best operators in property management are identifying high-intent buyers, building differentiation that matters, and creating winning cultures. Hosted by Guillermo from IrisCX.

🔔 SUBSCRIBE for more conversations with property management leaders who are transforming operations through technology, process, and systems thinking.

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