How to Differentiate Yourself in B2B Marketing

Описание: When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to stand out!

The Modern English cocktail, crafted by New York bartender Michael Waterhouse, offers a fresh spin on the classic gin sour. This vibrant drink combines high-quality gin with tart lemon wedges, the subtle sweetness of maple syrup, and the crisp essence of fresh pear. The result is a balanced cocktail that’s both approachable and complex.
Recipe Credit: https://www.liquor.com/recipes/modern...

Ingredients:

1/4 fresh pear, peeled, seeded and cubed
2 lemon wedges
1/2 ounce maple syrup
2 1/2 ounces Bulldog gin
Garnish: cinnamon stick (optional)
Directions:

In a shaker, muddle the fresh pear, lemon wedges and maple syrup.
Add the gin and fill with ice, and shake until well-chilled.
Double-strain into a coupe glass.
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Host: Rich Mackey
Producer: Zac Hazen

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