[Case Study] AIDES & eYeka: An award-winning campaign to promoting the female condom

Описание: In November 2013, one of the leading HIV/AIDS organizations in Europe launched a contest on eYeka to mMake people change their mind about female condom: "Create an original and sharable video that portrays female condoms in an appealing and entertaining manner. Your video must show the positive side of female condoms to give people the incentive to try them."

The NGO received 20 movies from 8 French-speaking countries, reflecting diverse cultural interpretations of the brief. AIDES then selected its 3 favorite videos and put them up for voting on social media. The public's choice was "Mets un fémidon" ("Put a femidom on") by Niwina, a French-speaking creator with Malagasy background living in Singapore at the moment of his participation. Niwina's video was then broadcast by AIDES, in partnership with the Trace Foundation, in French TV during one week.

The participative campaign earned AIDES and eYeka a Silver awars at the Grand Prix du Brand Content, in the category "Humanitarian work and social causes." You can see the contest on https://en.eyeka.com/contests/7711-ai...

Video by Nirina Ragomaharisoa, a.k.a. "Niwina" on eYeka: https://en.eyeka.com/u/niwina