The Customer Loyalty Playbook | Relationship Marketing | EduVerse

Описание: In this EduVerse Deep Dive Podcast, we break down how brands build customer loyalty that actually drives long-term profitability—not just repeat purchases.

This episode explains the customer value–loyalty–profit chain, showing why satisfied customers stay longer, spend more, and cost less to serve. We explore Customer Lifetime Value (CLV), the 80/20 rule, retention vs acquisition economics, and the data-driven tools companies use to turn buyers into loyal advocates.

You’ll also learn how emotional satisfaction, complaint resolution, loyalty programs, and CRM systems shape customer relationships—and where brands often go wrong.

🎯 What you’ll learn in this episode:
What customer loyalty really means (beyond repeat buying)
How customer satisfaction creates emotional bonds
Why retention is more profitable than acquisition
Understanding Customer Lifetime Value (CLV)
Using data, CRM, and personalization to build loyalty
Common pitfalls in loyalty and relationship marketing

🤖 AI Transparency & Disclaimer:
This podcast episode is created with the assistance of Artificial Intelligence (AI), combined with structured learning frameworks and human oversight. While we aim for accuracy and clarity, AI-generated content may occasionally contain errors or oversimplifications. Listeners are encouraged to verify critical concepts and data before applying them in academic or professional settings.

📚 Ideal for:
MBA, BBA, and marketing students
Founders and business owners
Marketing & CRM professionals
Anyone learning customer relationship management

Subscribe to EduVerse for clear, structured, and responsible AI-assisted learning.