RevOps for Marketplaces: Beyond SaaS

Описание: Discover how marketplace revenue operations fundamentally differs from traditional SaaS businesses in this comprehensive webinar with Chris, Director of Revenue Operations at LoadUp.

What You'll Learn:
The Marketplace Evolution Model - Understanding the critical transition from growth phase to efficiency phase, and why your supply/demand strategy needs to flip completely as you mature

Key Performance Indicators - The 5 essential metrics that signal when it's time to shift your marketplace strategy:

1. Search & discovery conversion rates
2. Fulfillment latency patterns
3. New supply churn rates
4. Supply-side stagnation indicators
5. Density saturation thresholds

Balancing Supply & Demand - Learn why you need supply before demand, how to avoid the "Amazon effect" of too many mediocre options, and strategies for creating selective friction

The Elite Tier Strategy - Why mature marketplaces should prioritize top performers and new entrants while deprioritizing the "mediocre middle"

Practical Implementation - Real-world examples from healthcare and service marketplaces, plus actionable frameworks you can apply immediately

Key Takeaways:
How marketplace dynamics differ from traditional SaaS revenue operations

When and how to transition from growth-focused to efficiency-focused strategies

The role of customer success in elevating supply-side performance
Tracking marketplace metrics across CRM, BI tools, and product analytics

Perfect for RevOps professionals, marketplace operators, and anyone working in two-sided or multi-sided platform businesses.