Brand Collabs: The Power of Partnerships

Описание: In this episode of PR LIKE A BOSS!, host Patz dives into the world of influencer partnerships with special guest Siobhan McGeown, PR Manager at Tropic Skincare. Siobhan brings her wealth of experience to the table, sharing the secrets behind creating meaningful, authentic collaborations that resonate with audiences and elevate brands. From building organic relationships to trusting creators with creative freedom, this episode is packed with insights, examples and actionable tips to ace your PR strategy.

What You’ll Learn:
Why authenticity is the foundation of great influencer collaborations
How to spot influencers who are a natural fit for your brand
The power of organic partnerships, featuring real-world examples
How to craft creative briefs that empower creators while staying on-brand
Why focusing on long-term brand love beats chasing immediate sales spikes

Memorable Moments:
The story behind Melissa’s Wardrobe’s matcha collab that had queues out the door
Tropic’s partnership with Peloton’s Leanne Hainsby and its organic success
Siobhan’s dream partnership idea with Deliciously Ella (hint: it involves glow-giving snacks and branded food trucks!)

Links & Resources:
Follow Siobhan on LinkedIn (  / siobhan-mcgeown-chande-16031b105  ) and Instagram (  / siobhan_mcgeown  )
Discover Tropic Skincare on Instagram (  / tropicskincare  ) or visit www.tropicskincare.com

Join the Conversation: What’s your dream brand collaboration? Share your thoughts and connect with us on social media using #PRLikeABoss

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