BJ Fogg Tiny Habits Book: Applying Behavioral Science to Increase Conversion Rates
Автор: Intended Consequences Podcast
Загружено: 2020-06-25
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BJ Fogg Tiny Habits Book: Applying Behavioral Science to Increase Conversion Rates
In this episode of Intended Consequences, we’re talking to BJ Fogg, PhD, author and founder of the Behavior Design Lab and The Fogg Behavior Model at Stanford University. BJ Fogg’s Tiny Habits book has turned business management lessons into a program for individual behavioral change.
Conversion rate experts know that manipulating behavior and habits, what BJ calls "behavioral design” is a fundamental aspect of increasing marketing effectiveness.
We’re thrilled to be able to offer this BJ Fogg Podcast episode.
Resources and links discussed:
Connect with BJ: bjfogg.com Learn more about Tiny Habits: tinyhabits.com/book Follow Brian on Twitter: / bmassey Learn more about Conversion Sciences: https://conversionsciences.com/
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