AB Test Copy: What you should try.
Автор: Intended Consequences Podcast
Загружено: 2019-09-18
Просмотров: 48
Описание:
https://conversion.services/podcast - We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy.
However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue!
Olivia Ross is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey.
How does Olivia AB test copy and ensure landing pages are optimized to succeed? Listen in.
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