You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify!

Описание: Focusing on your best-selling product and creating a single product landing page can significantly increase ecommerce success. This strategy helps streamline your sales funnel and optimize landing page conversion. Simplify your approach to boost sales and drive growth!

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley converses with Matt Clark, a seasoned e-commerce expert and executive chairman of Amazing.com. They discuss the challenges and strategies for Amazon sellers, emphasizing the need to diversify and create independent sales channels. Matt advises starting with a Shopify store, focusing on optimizing top-selling products, and leveraging Google ads using Amazon keyword data. He also suggests maximizing average order value and learning from successful competitors. Matt shares personal insights, including the influence of Jack Canfield's "Success Principles" and his admiration for Ezra Firestone's work in e-commerce.

Here are the 3 action items that Josh identified from this episode:

Action item #1: Expanding Beyond Amazon. Matt recommends starting with setting up a Shopify store. This serves as your brand's website, a crucial asset for capturing leads and customer information,

Action item #2: Leveraging Advertising and Traffic Sources. Matt's strategy is to start with Google PPC ads, using keyword data from Amazon to target potential customers. He then prioritizes Facebook ads for their effectiveness and reach.

Action item #3: Increasing Average Order Value. focus on increasing average order value through complementary products, and subscriptions.