How to Create Powerful B2B Messaging That Converts

Описание: [EP 191]

In today’s competitive B2B marketing landscape, crafting messaging that truly resonates with each stakeholder in a buying committee has become more critical and complex than ever before. In this episode, we sit down with seasoned B2B marketing expert Doug Abbott, CEO of Contrasted Marketing, to discuss proven strategies for developing powerful B2B messaging that converts.

Doug explains how B2B marketers should tailor messaging to different members of the buying committee, avoid common pitfalls, and create a robust messaging matrix that leverages internal and external research. We discuss the value of audience-led messaging, why marketers shouldn’t rely solely on AI-generated content, and why human insight and strategic differentiation are paramount to success.

🎯 We cover the following topics:
[2:04] The importance of targeting different members of the buying committee in B2B marketing
[2:45] Where most marketing teams struggle regarding the buying committee
[4:08] How to craft effective messaging tailored to different buyer personas
[5:17] Key pitfalls B2B marketers need to avoid when approaching the buying committee & what to do instead
[11:00] Strategic positioning and how to influence the buying committee
[14:46] The role of AI in messaging and competitive analysis
[22:51] Actionable tips for B2B marketers on improving the effectiveness of messaging:

If you’re a B2B marketer looking to improve your messaging approach, influence decision-makers, and drive significant business impact, this episode is for you.

👉 Don’t forget to like, subscribe, and hit the bell so you never miss our episodes!

📌 Learn more about Douglas Abbott   / douglas-abbott-18383540   and Contrasted Marketing. https://contrastedmarketing.com/

#B2BMarketing #MessagingStrategy #DougAbbott #ContrastedMarketing #B2BContent #BuyerJourney #MarketingTips #B2BCommunication #AudienceLedMessaging #B2BSales #MarketingPodcast