How to Create a B2B Message That Can’t be Ignored

Описание: [EP 197]
Most B2B companies don’t lose traction because of a weak offer. They lose it because their messaging just doesn’t resonate with their prospective customers. In this episode, we sit down with Michael Liebowitz, Founder of Magnetic Mind Studio, to discuss and unpack how to craft B2B messaging that actually lands with prospects, builds trust, and drives revenue growth.

🎯 We cover the following topics:
[1:54] Why effective messaging is critical to B2B marketing success from a behavioral neuroscience perspective
[4:30] Key pitfalls B2B marketers make when crafting messages
[7:51] How to apply behavioral neuroscience in developing persuasive B2B messaging
[9:42] How AI leads to a shift from the attention economy to the trust economy
[12:32] How to build trust through authentic B2B communication
[19:08] Actionable tips for developing impactful B2B messaging
[32:08] An example of how a company increased sales by clarifying their core belief
[35:52] Why you have to understand yourself first to fully understand your customer

Whether you’re a B2B marketer or in sales, this interview will help you understand how to craft B2B messaging that is impactful, relevant, and will resonate with your target audience.

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📌 Learn more about Michael Liebowitz   / michaeljliebowitz   and Magnetic Mind Studio https://www.mindmagnetizer.com/.

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