Why Most Realtors Are Working for Free In a Broken Real Estate System | AJ Unfiltered: Todd Walters

Описание: Why are so many realtors working harder than ever and still struggling to make a consistent income?

In this episode of AJ Unfiltered, AJ sits down with Todd Walters, CEO of Your Home Sold Guaranteed Realty, to break down why the traditional real estate business model is broken and how it quietly forces many real estate agents to work for free.

This conversation goes deep into the real estate commission model, the structure of modern brokerages, and why the industry rewards volume and recruitment over certainty, alignment, and long-term sustainability for agents.

AJ and Todd discuss:
Why the real estate system is fundamentally broken
How the current commission-based model creates misaligned incentives
Why many realtors do all the work upfront with no guaranteed outcome
What buyers and sellers actually want from real estate agents
Why certainty matters more than leads, branding, or technology
The flaws in publicly traded real estate brokerage models
What the real estate office of the future really looks like
Why most agents struggle to build real businesses in real estate

If you are a real estate agent, broker, team leader, or investor, this episode will challenge how you think about the real estate industry, agent compensation, and what it actually takes to build a sustainable real estate business.

This is not a motivational episode.
It’s a hard look at why the system works the way it does, who it benefits, and why so many agents feel stuck.

🎙 AJ Unfiltered is where we have honest conversations about real estate, business models, money, leadership, and the systems that shape how people work and live.

👇 Leave your questions and comments below.
We read them. And yes, we respond.

Todd Walters -   / toddwalterscoach  
AJ on Instagram -   / ajhazzi  

Chapters:
00:00 Intro
02:20 Episode Intro & Why This Conversation Matters
07:51 Todd Walters’ Story and Career Background
12:35 Bankruptcy, Failure, and Getting Started in Real Estate
18:37 Why Most Realtors Never Break Out
22:56 The Guaranteed Sale Idea That Changed Everything
26:20 Why the Real Estate Business Model Is Broken
30:49 Capitalization, Scale, and Doing the Opposite of the Industry
35:36 What Buyers and Sellers Actually Want
40:50 Why Big Brokerages Fail Their Agents
44:28 The Problem With the Big Box Brokerage Model
49:19 Why Front-Loading Costs Destroys Real Estate Businesses
51:30 What Changes When You Get Paid Upfront
54:21 Surviving Market Crashes and Down Cycles
59:38 The Real Estate Office of the Future
01:06:54 How AI Will Change How Consumers Choose Agents
01:10:06 Authority, Branding, and Standing for Something
01:16:29 Predictable Income vs Hustle in Real Estate
01:18:02 The Fatal Flaw in Public Real Estate Companies
01:23:52 Income vs Wealth for Brokerage Owners
01:26:15 Why Adding More Agents Makes Things Worse
01:29:21 Certainty as a Competitive Advantage
01:32:05 Why Guarantees Scare Most Realtors
01:33:46 Rebuilding Trust With Buyers and Sellers