Staying on Mission in the LOHAS Market
Автор: DocuKnowledge
Загружено: 2017-07-29
Просмотров: 93
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How do LOHAS consumers connect with a brand's mission? Developing a core mission that is value to the people creating the brand then finding a community that mission resonates with is key: get early validation from that community then grow -- this includes partners and investors who's values align with the brand.
Ted Ning of The LOHAS Group helps companies discover, create, nurture and develop their unique brand assets and advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.
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