What are LOHAS Consumers?

Описание: What do companies in the conscious consumption space need to understand about their consumers? Consumers in the LOHAS space want to buy products in line with their personal values over price point value -- they are often willing to spend 20% more. LOHAS consumers represent about 13-19% of the U.S. adult population on average and are the early adopters, the investigators, the researchers. Often overlapping with the creative class, they ask questions and want to know the backstory behind brands and how products are sourced. LOHAS consumers will become the biggest brand ambassadors for brands' values they align with.

Ted Ning of The LOHAS Group helps companies discover, create, nurture and develop their unique brand assets and advises large and small corporations on accessing and profiting from the +$300 billion lifestyles of health and sustainability marketplace.

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