A new era for cars? The data says yes 🚘

Описание: The signals are there. The rebound can start now.

🏁 The 2026 Automotive Study by Observatoire Cetelem, conducted among more than 15,000 people across 13 countries, sheds light on how consumers perceive the automotive market today and what could drive its recovery.

Key insights from the study:
✦ 9 in 10 people have a good image of new cars,
✦ 84% recognize innovation efforts,
✦ 65% find prices high… but remain interested.

Beyond these figures, the study highlights several key drivers that could help restart the market: price adjustments, supportive public policies, attractive design, simpler offers and more accessible distribution models!

💡Young people and city dwellers appear more receptive than expected!

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