Your Path to Predictable Revenue: Taking Action Today | Fix Your Broken Sales Calls Ch. 9

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The conclusion of Fix Your Broken Sales Calls brings it all home. Jonny Holsten and Erin Fults share the story of a company days from bankruptcy that was saved by fixing their sales conversations—and challenge you to take your first step today, not someday.

What You'll Learn:

✅ The sales mistakes that push companies to the brink of collapse
✅ Why you shouldn't wait for a crisis to create urgency
✅ How mastering sales conversations protects your business from every threat
✅ What "taking the first real step" actually looks like today

The Stakes Are Real: Poorly executed sales can sink a company. Sales done well can save one. The difference is structure, conviction, and culture—exactly what the BridgeSelling™ Framework is designed to give you.

About the Book: "Fix Your Broken Sales Calls" introduces the BridgeSelling™ Framework and BridgeScore™—a simple, powerful system to optimize your sales calls, shorten sales cycles, and dramatically increase close rates. Whether you're a sales leader, business owner, or sales rep, this framework gives you the structure and scoring method to replicate your best calls every time.

About the Series: This video series expands on each chapter with FAQs, implementation tips, and best practices to help you successfully roll out the BridgeSelling™ Framework in your organization.