Long-Term Sales Wins & Bridge Cadence | Fix Your Broken Sales Calls Ch. 7

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Chapter 7 focuses on the long game—how to prevent the Bridge from becoming "just another initiative that faded away." Jonny Holsten and Erin Fults discuss establishing a sustainable Bridge Cadence, shifting from revenue-obsessed to excellence-focused, and making technology work for your strategy (not the other way around).

What You'll Learn:

✅ What a healthy "Bridge Cadence" looks like in practice
✅ How team size and lead volume impact your coaching rhythm
✅ Why "revenue is a lagging indicator of excellence" changes everything
✅ How to avoid being perceived as a micromanager while enforcing standards
✅ The mistake companies make when they over-rely on tech instead of leadership

Tools don't create adoption. Conviction does. The leader's belief in the Bridge, commitment to the cadence, and willingness to coach with data—that's what sustains momentum. Technology is the accelerator, but leadership is the engine.

About the Book: "Fix Your Broken Sales Calls" introduces the BridgeSelling™ Framework and BridgeScore™—a simple, powerful system to optimize your sales calls, shorten sales cycles, and dramatically increase close rates. Whether you're a sales leader, business owner, or sales rep, this framework gives you the structure and scoring method to replicate your best calls every time.

About the Series: This video series expands on each chapter with FAQs, implementation tips, and best practices to help you successfully roll out the BridgeSelling™ Framework in your organization.