Elaboration Likelihood Model
Автор: Helpful Professor Explains!
Загружено: 2024-10-24
Просмотров: 2746
Описание: The elaboration likelihood model is a theory that explains how people are persuaded to change their attitudes or beliefs. It suggests that there are two ways people process persuasive messages: the central route, which involves careful thinking and evaluation of the message, and the peripheral route, which involves less thinking and is influenced by things like the speaker's attractiveness or emotional appeal. The central route leads to more lasting attitude change because people engage deeply with the message, while the peripheral route can cause quicker but often temporary changes.
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