Elaboration Likelihood Model

Автор: EPM

Загружено: 2020-10-09

Просмотров: 42585

Описание: In this video, we explain the Elaboration Likelihood Model.

It's a model that states that people are persuaded in one of two ways: peripheral route processing or central route processing.

Once we've walked through the model, we'll look at an example of how to use it.

You can read the companion article to this video here: https://hi.switchy.io/2AHu

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Elaboration Likelihood Model

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