Milano Cortina 2026 Olympic Winter Games | Official Trailer by BBC Creative

Описание: BBC Creative has unveiled Trails Will Blaze, its trailer for the BBC’s Milano Cortina 2026 Winter Olympics coverage.

The piece is powered by restraint, bringing the best out of the craft. Colour choice and sound design, working alongside a live score by the BBC Symphony Orchestra, BBC Symphony Chorus and the Crouch End Festival Chorus, impart the essence of the atmosphere and the occasion to behold at Milano Cortina 2026. It is the kind of ad that would reward a cinema screen.

Set against stylised interpretations of the Dolomites, the trailer unfolds in contrasts. Athletes cut through frozen landscapes, bodies compressed into lines of force and intent. As they accelerate, trails of fire ignite behind them.

Visually, the film uses a limited palette throughout, anchored by three recurring tones: cold blues, deep shadow and bursts of flame.

The campaign was produced in collaboration with animation studio NOMINT and directed by Yannis Konstantinidis. Built entirely through stop-motion, the film features 700 individually 3D-printed athlete figures, animated frame by frame against miniature mountain sets. Fire flickers, fractures and misbehaves, introducing a sense of risk, of adrenaline, and the hunger to win.

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