Eli Lilly: Never Over Olympics (2026) | Wieden+Kennedy Portland
Автор: THE GOODS
Загружено: 2026-02-25
Просмотров: 431
Описание:
Eli Lilly’s “Never Over” campaign, created by Wieden+Kennedy Portland, draws a parallel between Olympic sport and scientific research.
Launched ahead of the Milano Cortina 2026 Winter Games, the film positions progress — in athletics and medicine — as a continuous process rather than a destination.
Brand: Eli Lilly and Company
Event Context: Milano Cortina 2026
Country: United States
Year: 2026
Category: Healthcare / Brand Campaign
Structured around the scientific method, the film blends archival footage of sport, lab work and medical imaging, underscoring the persistence required to improve both human performance and human health.
Directed by Martin + Lindsay and built from nearly a century of archival material, the work frames resilience not as a moment, but as momentum.
Credits (Condensed Editorial Version)
Client: Eli Lilly & Co.
Agency: Wieden+Kennedy Portland
Directors: Martin + Lindsay
Production: Furlined / Emilie Muller Productions
Editorial: Joint
#milanocortina2026 #advertising #creativity
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