Use NAR News + Instagram Stories + Email Follow-Up to Win More Listings

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Scott Pierce of Listings-to-Leads shares how agents can use current industry news (including NAR’s pending home sales report) to stay in front of seller and buyer leads using Instagram Stories with link stickers, database email blasts, and ongoing follow-up. He demonstrates downloading pre-made seller and buyer video clips from the media library and posting them as Instagram Stories with hyperlinks that also carry over to Facebook, driving traffic to the agent’s branded 100+ Point Home Marketing Plan. He walks through two topical email templates (one for sellers linking to the marketing plan and one for buyers linking to a price reductions landing page), explains how to copy/paste these emails into CRMs like Follow Up Boss or send them directly through Listings-to-Leads, and emphasizes repeating messages because consumers need to see them multiple times. Scott outlines the Listings-to-Leads follow-up system structure (alternating value emails with PDF guides and short question-based emails), shows that PDF guide links can be used inside external CRMs without requiring landing pages for known contacts, and answers questions about handling buyer leads who say they are “just dreaming,” recommending a “dreams and goals” call and using buyer guides. He covers CRM integrations (including lead forwarding email and Zapier/LeadConnector for GoHighLevel), branding settings (logos, colors, pixels/tracking codes), email signatures, and creating listing presentation packets both customized to a specific property and general for a sales area, including how to add a listing to populate photos and how to edit domains for cleaner URLs. He notes AI text follow-up can support lead conversations but stresses agents must still time-block daily calling and follow-up. The session ends with reminders to join the mastermind group, follow on Instagram, complete a post-webinar survey, and a brief cost mention of $95/month for the base program, with custom domain connection free inside the platform (domain purchased separately).

00:00 Welcome and Wins
01:14 Marketing Plan Story Hook
03:33 Instagram Story Link Tutorial
09:07 Email Blasts From Market News
12:55 Send via CRM or LTL
17:12 Follow Up System Explained
20:49 PDF Guides in Any CRM
24:04 Text and Call Scripts
25:52 Customize Listing Presentation
28:20 Why Sellers Choose You
30:43 Property Specific Pitch
32:45 Reusable Seller Flipbook
34:00 Build Presentations Fast
37:23 PDF Flipbook Links
38:12 Custom Domain Tips
40:37 Handling Dreaming Leads
45:48 AI Text Follow Up
48:21 MiniChat Platform Update
50:55 CRM Integrations Setup
53:51 Branding Pixels Signature
56:11 Survey Instagram Wrap
59:48 Pricing Domains Farewell