How to Convert Expired Listings into New Listings Fast (Calls, Texts, Emails, Door Knocks & Mail)

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Scott Pierce of Listings-to-Leads explains how agents can quickly convert expired listings into new listings using phone, text, email, door knocking, and direct mail, centered on a unique interactive 27-page, 100+ point expired home marketing plan with clickable links, QR codes, text codes, and custom domains. He shares client results (including a pending $2.5M listing, $2.2M under contract in January, a home sold in 5 days after 116 DOM, four listings in six weeks, and $2.7M pipeline in three days via door knocking) and urges consistent action without overcomplicating customization. The training covers sourcing expired data (e.g., MyPlusLeads with six months back data), scripts for calls/voicemails, text and email sequences, CRM tagging, building the expired presentation in the platform, and assembling door-knock/mail packets with a cover letter QR code, MLS “trash sheet,” and home-selling process outline, plus details on live Zoom support and onboarding.

00:00 Welcome and Goal
00:52 Proof It Works
02:23 The 27 Page Advantage
03:57 How to Get Started
05:33 School Platform Tour
06:15 Client Success Stories
08:50 Live Calls and Resources
10:33 Door Knocking Win
11:56 Stop Overthinking
16:31 Order Booklets Monthly
17:21 Three Expired Segments
19:42 Interactive Presentation Setup
23:03 What Sellers Really Want
25:01 Where to Get Data
27:08 Six Months Back Data
33:48 Call Script Essentials
39:18 Voicemail That Works
40:50 Text Sequence and Link
42:15 Add Expired in System
44:06 Ad Details Setup
45:27 AI Listing Photo Swap
47:02 Flipbook Outputs Demo
48:26 Custom Domain Tweak
50:21 Expired Text Sequence
51:51 CRM Status Workflow
53:26 Expired Email Template
57:00 Door Knock Mail Kit
59:23 Canva QR Code Build
01:02:39 Trash Sheet Hook
01:07:00 Mail Envelope Copy
01:16:23 Ordering Print Copies
01:18:52 Live Training Wrap Up