The Law Firm Keyword Research Truth Nobody Tells You

Описание: Law firm keyword research mistakes are costing you cases. If your Google Ads get clicks but no clients, your keywords suck.

Many family law firms overspend on research-intent searches when purchase-intent keywords deliver up to 3x better results. The issue isn’t your budget—it’s targeting precision.

In this episode, we cover keyword intent categories and phrase match vs. broad match tactics. Learn purchasing intent targeting and geographic keyword strategy.

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📄 CHAPTERS

0:00 - Law Firm Keyword Research: Why Clicks Don't Mean Cases
1:28 - Services You Actually Sell: Stop the Spray and Pray
3:56 - Keyword Intent Categories: Purchasing vs Research Keywords
6:11 - Why $500/Month Paid Search Campaigns Never Work
7:30 - Geographic Keyword Targeting: Own Your Market First
12:00 - Google Ads Keyword Planner Truth and Search Volume Myths
19:30 - Lawyer vs Attorney Keywords: Conversion Data You're Missing
23:12 - Phrase Match vs Broad Match Keywords: Control Your Spend

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