Case Study: Sidewalk Juice Commercial | High CTR on YouTube Geo-Targeted Campaign

Описание: High click-through rates. Here's why.
This is a lecture-style case study breaking down the Sidewalk Juice commercial we produced and the YouTube & CTV campaign strategy that made it perform. We walk through the creative decisions, the geo-targeting approach, the non-skippable format considerations, and exactly why this ad drove higher CTRs than industry benchmarks. No theory — just the real data and strategic choices behind a campaign that worked.

What we cover:
• The brief: What Sidewalk Juice needed (drive foot traffic to Bay Area locations)
• Creative strategy: How we approached a non-skippable YouTube ad (different from skippable)
• Production decisions: Why certain shots, pacing, and messaging worked for this format
• Campaign structure: Geo-targeting strategy for local juice bar chain
• The results: CTR performance and why it outperformed expectations
• Key lessons: What made this successful and how to apply it to your campaigns

Why marketing directors and media buyers watch this: Because you're running YouTube & CTV campaigns and not getting the performance you expected. Or you're considering YouTube but don't know how to structure creative for non-skippable inventory. This case study shows the complete picture — from production strategy to media placement to actual results. You'll see what works when you can't rely on a skip button.

The challenge with non-skippable YouTube ads: You have 15-20 seconds. The viewer can't skip. But they can tune out mentally, mute, or walk away. Your creative needs to grab attention immediately, deliver value fast, and make the CTA feel natural — not forced. Most brands fail because they treat non-skippable ads like shortened TV commercials. We approached it differently.

The geo-targeting strategy:
• Focused on Bay Area zip codes within 5-10 miles of store locations
• Targeted health-conscious demographics (fitness, wellness, organic food interest)
• Served during peak consideration times (morning, lunch, post-workout)
• Used location extensions to show nearest Sidewalk Juice location
• Measured success by foot traffic and in-store conversions, not just CTR

Campaign results:
• Higher-than-expected CTR on non-skippable inventory
• Strong location extension clicks (proof of local intent)
• Measurable foot traffic increase during campaign period
• Efficient cost-per-visit compared to other local advertising channels

For CMOs and marketing VPs evaluating YouTube: Non-skippable ads work when the creative is built for the format. The mistake most brands make is repurposing TV spots or skippable ad creative. You need different pacing, different hooks, different CTAs. This case study shows exactly how to structure creative and targeting for geo-local YouTube campaigns that actually drive business results.

Key takeaways for your campaigns:
1. Non-skippable requires different creative strategy than skippable
2. Geo-targeting works best with location-specific messaging
3. Costumes and actors play a role in keeping attention
4. CTAs should match campaign objective (foot traffic vs online conversion)
5. Test creative variations even in non-skippable inventory

Who should watch this:
• Marketing directors running or considering YouTube or CTV campaigns
• Media buyers optimizing YouTube ad creative
• CMOs evaluating video advertising channels for local businesses
• Growth marketers testing geo-targeted campaigns
• DTC and local business owners planning YouTube strategies
• Creative directors producing ads for YouTube placement

About the campaign:
• Client: Sidewalk Juice (11+ Bay Area locations)
• Objective: Drive foot traffic to local stores
• Format: Non-skippable YouTube ads (15-20 seconds) CTV ads
• Targeting: Geo-targeted Bay Area, health/wellness demographics
• Result: High CTR, measurable foot traffic increase
Learn from this campaign: Whether you're a juice bar, restaurant, retail store, or local service business, the principles apply. Geo-targeted YouTube with the right creative strategy drives real-world results. This case study shows you how.

Watch the original Sidewalk Juice commercial: Our work: splashhhmedia.com/our-work

Ready to create YouTube ads that actually perform? Book a strategy call: https://calendly.com/splashmedia/15min

More campaign case studies: → Ad creative services: https://splashhhmedia.com/commercial-...

About Splashhhmedia: We're a strategy-first video production agency specializing in performance creative for paid media. Every YouTube campaign starts with understanding the format, the objective, and the audience. We don't make videos and hope they work — we build creative designed for specific placements and measurable outcomes.

📍 SF Bay Area | 🎬 Performance Video • YouTube Ads • Local Campaigns] 🌐 splashhhmedia.com

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