148. How to Build a Client Journey That Actually Works

Описание: Have you ever caught yourself thinking, “I must be bad at marketing,” because you aren’t getting consistent clients?



In this episode of Doing Business Like a Woman, Melissa does a deep dive into the client journey and the best way to market while staying connected to your brilliance.



You’ll learn:




• The real reason your marketing feels hard


• Why perfection kills connection (every single time)


• The tangible and intangible steps every client takes before they hire you


• How a thoughtful client journey creates safety, trust, and consistent revenue




If you want marketing to feel natural, collaborative, and not weird, you need a client journey that supports you and your clients. Let this episode be the first step in building yours today.

Timestamps:



00:00 — Setting the stage for why your client journey matters.
01:00 – Why marketing feels overwhelming
03:00 – Why there’s no one “magic marketing strategy”
04:00 – Perfection creates disconnection
05:00 – Shifting your focus from strategy to the human you’re best suited to serve
06:30 – The tangible and intangible parts of a client journey
07:30 – Why intentional client journeys help selling feel natural and collaborative
09:00 – How I built my own client journey
14:00 – Why nurturing the relationship is always the priority
16:00 – How to offer a clear next step without overwhelming them
17:00 – Why you need to keep it simple
18:30 – Entrepreneurship as a series of experiments and how your client journey fits in.
19:00 – An invitation to work together on your client journey

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🌐 Website: https://www.melissamkellogg.com/



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