India - Opening of McDonald's

Описание: (13 Oct 1996) T/I: 10:07:27


The international fast food giant, McDonalds, on Sunday (13/10) opened its first restaurant in India - in Delhi. Mindful of local religious sensitivities, the Indian version of the US chain will serve no beef or pork. Cows are revered as sacred by Hindus; they regard the eating of beef as sacriligious. Instead, McDonalds in Delhi will serve "mutton burgers," along with fish and vegetable dishes.
Pizza Hut and KFC have also entered the Indian market; the Wimpy chain opened there in 1985.

SHOWS:

DELHI, INDIA 13/10:
Old Delhi's Chandni Chowk market area with the Red Fort,
Cows standing amongst traffic at Chandni Chowk,
Hindu priest worshipping idol of a cow in a temple
Exterior of McDonalds restaurant in New Delhi,
CU McDonalds arches emblem;
Steve Simpson, Vice President, McDonalds International
English SOT "This represents a milestone for the McDonalds Corporation in as much as this is the first restaurant in our sytem that will not sell beef and will have a dedicated vegetarian menu",
Inaguration of the first McDonalds by Madhurima Bakshi, wife of Delhi
Managing Vikram Bakshi, in the traditional indian way
various shots restaurant in action, people eating food and drinking
Customer English SOT "If they go vegetarian, they need to improve their quality on vegetarian food. They have to really give what McDonalds stands for... which is quality and taste..'
KFC store,
Wimpy store,
McDonalds exterior, interior,
cows in street.

Runs: 1.55

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