Build Your First-Party Data Strategy for 2024 With Google Ads Data Manager

Описание: Simplify all your first-party data to better serve ads to your customers! In this video, Ignite Visibility digital marketing expert John Lincoln will walk you through Google's latest tool release: Google Ads Data Manager. Start tracking which ads are actually driving conversions now!

(00:20) Meet Google Ads Data Manager, a new tool that simplifies the way you manage first-party data you collect straight from your customers. With lots of legislation and buzz around data protection, businesses need to be at the forefront of the movement.

(00:52) Start tracking all of your digital marketing efforts, down to the final sale. Google is giving businesses a hand by putting all data management controls into one place, helping you drive revenue.

(01:50) One collaborative interface connects all these data points seamlessly. Now you can:
1. Onboard first-party data faster
2. Track conversions quicker
3. See what's actually working within your Google Ads
4. Speed up enhanced conversions for leads
5. Customer match

(02:10) Although the new tool won't widely be available until the beginning of 2024, we're suggesting you start preparing now. Here's how to start building up your first-party data:
1. Email Captures
2. Downloads
3. Events
4. Quizzes

Interested in learning more about Google Ads Data Manager? Leave us a comment below and tell us what you'd like us to cover.

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